What do you wear when you need to dress for both work and play? How do you choose something that can be as casual as it is formal, that’s comfortable, yet impeccably stylish. This has often been a constant battle, particularly in a post-covid world where the sartorial lines between work and play have been blurred. Added to that, there’s an emerging and far more important consideration to take into account when purchasing your clothes, how to reduce your impact on the planet.
Over the last five years a London-based menswear brand has garnered a host of high-profile fans who are choosing a simpler form of consumption, through clothing that answers their cry for something to wear on any occasion. From Michelin starred chefs and leading entrepreneurs, to professional sportsman and cutting-edge creatives, some of the UK’s top tastemakers have fallen in love with L’Estrange London.
Founded upon the philosophy ‘With less, do more’, L’Estrange is on a mission to make owning less, the new luxury by simplifying men’s wardrobes. Founded by Tom Horne and Will Green, the London-based brand has mastered the art of elevated everyday wear, with a modular clothing system of understated and ultra-versatile staples that fuse comfort and elegance.
Designed in London and crafted in the brand’s European boutique factories, L’Estrange has reimagined every stage of the clothing lifecycle to conserve resources and improve longevity. They only use renewable and recycled materials like organic cotton and offer free repairs to extend the life of clothes. Their most notable sustainability innovation to date is Re_Fresh, the first widely available rejuvenating laundry tablet on the market which uses enzyme technology to reverse the ageing of clothes and prolong their use.
The 24 Trouser
The brand’s most popular product is their signature garment, the 24 Trouser.
The 24 trouser is a timeless garment which epitomises the versatility consumers are craving. While you’d be forgiven for thinking that the 24 Trousers were strictly formal on first sight, get up close and you will see otherwise. An elasticated waistband combines with a drawstring fastening to position these trousers firmly within the kicking-back category, while the lightly tapered leg contrasts with the secret comfort of the waist bringing you a garment that looks as at home in the office or the pub as it does on your sofa.
Almost 100,000 pairs have flown off the shelves since the product launched and the garment has some vocal advocates including Andrew Wong, two-Michelin-star chef and owner of the iconic A.Wong restaurant in Pimlico, and Charlie Green, Co-Founder of The Office Group, the ubiquitous design-led workspace business with locations across London and beyond.
L’Estrange’s ability to create clothing that so perfectly marries versatility, style, quality and sustainability is a balance rarely found in the menswear arena. Their de-growth approach and planet-first mindset conveys a sense of conscious consumption to consumers, and the quality of the product ensures that the goal of creating clothes that consumers can use for longer, is achieved.
It turns out dressing for both the boardroom and a birthday party was easier than first thought, you just needed to know where to look.
To discover more, visit: lestrangelondon.com
View this post on Instagram
All imagery courtesy of L’Estrange London.