LOUIS XIII THE DROP is breaking norms as the smallest mega-premium 10ml bottle that is a part of your lifestyle and your future.
As you may know, LOUIS XIII is an exquisite blend sourced from Grande Champagne, the first cru of the Cognac region. The legendary decanters have been created by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar boxes, leather, figs and passion fruit.
What is THE DROP?
With THE DROP, we are entrusted with the essence of LOUIS XIII in its purist form. Each bottle is a 1cl (10ml) pristine blend of LOUIS XIII Cognac. THE DROP is available by the unit or in a box of five bottles. Each one is reflecting a spontaneous mood and mindset: Loud, Glow, Bold, Smooth and Bright.
You pick and match a bottle with the mindset that best resonates with you, whenever and wherever you are. THE DROP can be carried with different shoulder strap colours, choosing what best fits the mood. THE DROP can be treasured forever but each tiny bottle of LOUIS XIII can of course also be enjoyed anywhere, whenever a special occasion or a thirst for LOUIS XIII may strike.
The vision behind THE DROP
Every drop of LOUIS XIII Cognac is our living legacy. Today, LOUIS XIII brings the experience further by celebrating visionary minds who shape their future by seizing each moment and truly living it. Reflecting in turn the brand’s modernity and boldness.
True luxury is immaterial. Because true luxury is about spontaneity. THE DROP stands at the crossroads of LOUIS XIII’s visionary brand statement ‐ Think a century ahead, a breakthrough product built for the new generation’s attitude to life.
THE DROP’s vision is to be an icon for a new generation always on the move, spontaneous, playful, who enjoys taking matters into their own hands and making things their own. The new connoisseurs, digital natives, pioneers, life‐fulfillers, multi‐taskers and multi‐sharers praise their tribes, claim the world for themselves, and seize the moment together. As a group, they constantly reinvent luxury codes, through spontaneity and ownership.
#MakeItYours is THE DROP’s tagline. It is an innate mindset of spontaneous appropriation. Because in essence, adding a piece of you to an experience is truly owning it. #MakeItYours. Make the world, the moment, and THE DROP yours.
THE DROP is a spontaneous experience of LOUIS XIII Cognac through the corridors of nomadism. Opening a new dimension of time: the rawest material that makes LOUIS XIII so iconic. A dimension of time that is stretched, shortened, accelerated, jumped depending on the experience being lived, in the moment. A dimension of time not yet explored by LOUIS XIII, where time is past, present and future, all at once. A dimension of time, where decades of savoir-faire by LOUIS XIII resonates with one suspended moment.
THE DROP is not an accessory, it is a statement.
THE DROP is not fast luxury, it is timeless.
THE DROP is not static, it is nomad.
THE DROP is not anchored, it is spontaneously yours.
THE DROP is available at Harrods’ Louis XIII boutique and also online.
To discover more, visit: LOUIS XIII
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All imagery courtesy of Louis XIII.