Langham Hospitality Group have launched Brilliant by Langham, a new kind of loyalty and experiences platform.
Your Stay, Your Way
Signing up for Brilliant by Langham is free, and all members receive special room rates and discounts at over 100 restaurants. Combining a benefits programme with preference-led offerings and an unwavering commitment to service excellence, Brilliant is purpose-built to deliver more rewarding, personalised journeys across 30 participating hotels under LHG’s renowned brands. Participating locations include The Langham Hotels & Resorts in the United Kingdom, Cordis Hotels & Resorts in both China and New Zealand, Eaton in the United States, and Ying’n Flo in Hong Kong. Toronto’s Chelsea Hotel in Canada is also participating.
What makes Brilliant by Langham different?
Beyond traditional perks, Brilliant additionally allows for the introduction of personalised experiential offerings, from whimsical excursions and cultural immersions to unforgettable wellness and culinary delights. Examples* of such offerings include:
- Private cooking lessons and dinners with celebrity chefs
- Behind-the-scenes dance and musical performance encounters
- Nature walks with guided mindfulness sessions
- Off-the-beaten-path tours hosted by local guides
- Traditional crafting workshops with seasoned artisans
- Themed tea parties in picturesque locations
*Actual offerings will be based on preferences expressed by Brilliant members
Ongoing Brilliant deals and sparkling offers include discounted offers on The Plaza Premium Lounge Pass (PPL Pass), which gives travellers direct access to over 80 Plaza Premium Lounges globally. The pass can also be shared with friends and family for their use when travelling and is valid for 12 months upon activation, allowing up to 3 hours of lounge usage each time.
Reap the Rewards
Earning can become even easier when members download the Brilliant by Langham mobile app, an Intuitive, seamless, and tailored-to-you all-in-one app that makes earning simple. With the mobile app, members present their unique membership code to whichever participating hotels and restaurants to earn reward points, and to redeem, simply book on the app.
Rewarding Relaxation
“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and captivating hospitality encounters, LHG chief executive officer Bob van den Oord said. “By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced our ability to build great memories.”
Brilliant by Langham at a glance
The current membership tiers and benefit details for Brilliant are above.
Brilliant is now live and serves as Langham Hospitality Group’s sole loyalty programme.
Discover More at brilliantbylangham.com
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All imagery courtesy of Brilliant by Langham.