Binghatti Properties, one of Dubai’s largest real estate development companies, and Mercedes-Benz, announced the reveal of a groundbreaking project – Mercedes-Benz Places | Binghatti. Brought together by a shared passion for iconic design and innovation, this partnership merges the world of real estate and automotive excellence to set new standards in luxury design and living.
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Redefining the Dubai Skyline
The new real-estate icon will be built in the heart of Dubai’s Downtown, surrounded by some of Dubai’s most eminent landmarks, including the Dubai Mall, and with unobstructed views of the Burj Khalifa. Rising to a towering height of 341 metres and 65 stories, Mercedes-Benz Places in Dubai stands as an architectural masterpiece that redefines the skyline of Downtown.
Muhammad BinGhatti, CEO of Binghatti, shared: “We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”
Shared Passion for Pioneering Design
Binghatti and Mercedes-Benz have been defining the details of this project for over a year. During this time, the main focus has been on creating an approach that places the needs of future residents at the forefront of the experience. The Mercedes-Benz design philosophy revolving around Sensual Purity is a driving force behind the project’s architecture, creating timeless and beautiful spaces in an oasis of serenity and purity. By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space.
The Future of Branded Residences?
Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales shared: “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real estate development, Binghatti is the ideal partner for us. Our aim with our first branded residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.”
As Binghatti and Mercedes-Benz partner on the automotive brand’s first real estate branded project, Mercedes-Benz Places in Dubai emerges as a symbol of excellence, innovation, and a timeless presence of luxury living.
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Who are Binghatti?
Binghatti is one of the largest property developers and holding companies in the United Arab Emirates founded in 2008 by renowned Emirati entrepreneur Dr. Hussain BinGhatti along with his sons. Muhammad BinGhatti, CEO, Binghatti, had a vision to lead the renaissance of property in the region, amalgamating art into properties.
Binghatti hyper-properties are designed specifically for those with genuine appreciation of fine architecture, giving their residents the experience of how modern and thoughtful design, combined with cutting-edge technology can make a property more than just a place you live in.
The collaboration will commence with a launch event in Dubai on 24 January 2024, where further details about the project will be announced.
To discover more, visit binghatti.com
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All imagery courtesy of Binghatti.