The Dorchester in Bloom 2024 has really has come into full bloom, marking the launch of the hotel’s summer season, including an experiential augmented reality (AR) filter, a sparkling partnership with Wild Idol and a return to The Chelsea Flower Show.
A new immersive AR experience
The Dorchester’s famous façade comes to life with a homage to The Dorchester Rose with an immersive AR experience. The QR code, located just outside of The Dorchester Garden, on the hotel’s forecourt, will unlock a bespoke Instagram filter showcasing the hotel’s signature rose. As guests film the façade, The Dorchester Rose vines will grow up the entire hotel and blossom with pale pink flowers. The Dorchester Rose was specially created for The Dorchester by designer florist Philip Hammond in collaboration with Meijer Roses of Holland, a process which took seven years. This blushing bloom reveals deep pink tones as it opens, bringing life and colour to the displays throughout the hotel.
The Dorchester Garden in partnership with Wild Idol
This summer will see the launch of The Dorchester Garden in partnership with premium alcohol-free sparkling brand Wild Idol, a prime spot on the edge of Hyde Park to savour the summer months. The Dorchester Garden will blossom into a pink paradise with pretty parasols and the introduction of a Wild Idol spritz stand to help cool off on the warmer days.
A brand new ice cream trolley will be rolled out offering seasonal serves alongside a delicate adaptation of afternoon tea from The Promenade. Menu highlights will include the Wild Idol Sgroppino, an elderflower sorbet blended with Wild Idol and afternoon tea pastries inspired by Wild Idol tasting notes.
The garden is a great place to watch the world go by (literally as you watch The Dorchester Sphere, a sculpture by Jill Berelowitz commissioned for the Platinum Jubilee), spot supercars and take in the delights of Park Lane. Ensuring that every element of the summer offering has been carefully considered, a seasonal hamper will be available at The Dorchester’s Cake & Flowers for the duration of the summer. It will incorporate the best of the season from the shop, including a seasonal bouquet, a box of bonbons and a perfectly chilled bottle of Wild Idol. You can also partake in the new Essentia menu at the Vesper Bar should the weather not be agreeable.
The Dorchester in Bloom & Chelsea Flower Show 2024
This year, The Promenade at The Dorchester will return to Chelsea Flower Show for a sixth year, offering visitors a chance to sample the hotel’s renowned afternoon tea whilst enjoying the show. This year’s Chelsea Flower Show afternoon tea features seasonal takes on traditional finger sandwiches alongside a selection of summer pastries including strawberry roulade, pistachio choux, blueberry and blackcurrant tart and a black forest. A vegan version will also be available for those looking for a plant-based alternative. The Chelsea Flower Show afternoon tea will be available during Chelsea Flower Show (May 21-25) and at The Dorchester from May 20.
The Dorchester Spa Candle
The Dorchester will launch a unique Dorchester Spa Candle in collaboration with natural and organic Scottish skincare brand, ishga. The hotel has partnered with co-founder and lead scientist Malcolm Macrae to develop a bespoke candle that uses waste from the hotel’s signature rose to create this new variety of candle. The uniquely scented candle takes petals that have been previously used in the hotel’s floral displays and gives them a new lease of life, allowing the guest to be immersed in the aromas of The Dorchester’s signature scent at home. The result is an uplifting fragrance of rose absolute, rose geranium and frankincense encapsulating the hotel’s celebration of florals, distilled into a sustainably-minded scented candle. Candles will be available to purchase online and at the hotel.
For more information visit The Dorchester.
Ver esta publicación en Instagram
Imagery courtesy of The Dorchester.