Johnnie Walker have delivered something really special with Johnnie Walker Blue Label Xordinaire – an all-new luxury whisky exclusively for travellers. Travelling is special and we all know that buzz of finding something really great when airport shopping. Johnnie Walker Blue Label Xordinaire is a testament to the feel-good factor of travel shopping. And here’s why.
Venture into the Extraordinary
An innovative new whisky from Johnnie Walker bringing flavour, rarity and heritage together in a unique taste experience, is exclusive to travel retail. The all-new blend has been created using only 1 in 10,000 casks from the unparalleled Johnnie Walker reserves of aged Scotch. A blend of the rarest Scotch whiskies finished in hand-selected XO Cognac casks, this is a Scotch with all the depth of flavour you would expect from Johnnie Walker Blue Label, but with an inherent smoothness and sweetness. These elements come together for an extraordinary finish in the new Johnnie Walker Blue Label Xordinaire.
An Elevated Shopping Experience
Airports have always been havens for the luxurious and exotic, serving as spaces where the anticipation for adventure and travel are at their best. The sensation of travel can be heightened by access to luxurious goods for duty-free prices as well, enticing some of the best retail therapy there is. Whether it is purchasing a good book for a flight, or searching for a gift, shopping whilst at an airport is part of the vacation experience. Duty-free prices can set the right mood for the right bottle, such as the luxurious Johnnie Walker Blue Label Xordinaire.
Exclusivity in the Extraordinary
Over thirty years ago Johnnie Walker Blue Label was launched as a travel retail exclusive, it is now available everywhere as a beacon of rare luxury and craft. Xordinaire follows in the footsteps of the Blue Label launch three decades ago. It was announced as a new travel retail exclusive with a series of immersive airport experiences around the world – including Singapore, Paris, London, Dubai and Taiwan – showcasing the new Scotch.
The Taste of Travel
The activations in airports around the world, inspired by a French boutique hotel feature a unique elevator experience, wowing travellers as they enter the elevator to explore the story behind Johnnie Walker Blue Label Xordinaire, before being directed to the stunning sample bar to try it. At the bar, they are able to open the digital guest book for an immersive tasting with a bespoke chocolate pairing created in partnership with renowned French chocolatier, Arnaud Larher. Passengers can then purchase a bottle of Johnnie Walker Blue Label Xordinaire and explore the luxury gifting and personalisation station, including a personalised luggage tag. 
What does it taste like?
NOSE: Luxurious bursting notes of dried fruit, toasted toffee and sun ripened black cherry.
PALATE: A symphony of bright orchard fruits, gracefully intermingling with velvety smoothness.
FINISH: The delicate whispers of peach and gentle spice surge forth, adding layers of complexity to the aftertaste.
Expect a sumptuously smooth Scotch with a soft spice after-taste with notes of dried fruit, toasted toffee and sun-ripened black cherry. Bright orchard fruits shine through velvety smoothness, with flashes of peach and soft spice surging upward.
Pack your bags as Johnnie Walker Blue Label Xordinaire is a permanent part of the iconic Johnnie Walker portfolio of Blended Scotch Whiskies produced in limited quantities and meticulously blended in small batches to ensure its exceptional quality and rarity.
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All imagery courtesy of Johnnie Walker.