The art world can sometimes feel like a small universe of a few people in the know so making smart investment choices in art can feel intimidating.
Art Absolutely is a brand-new digital platform where you can browse exclusive high quality and limited-edition contemporary artwork, hand-selected by a board of creative advisors before receiving a digital mock-up of the art hanging in your desired space.
We chatted with mysterious founder “Marcus X” about this exciting new venture.
Q: Why should people buy art online rather than in galleries?
Marcus: Unfortunately, some art galleries and exhibitions generally target collectors willing to invest many thousands in each piece. As a non-collector, even when you find a piece that is visually appealing, you’re unsure if the price is appropriate (especially when considering larger pieces). You’re physically in the gallery so you feel pressured into buying, and you’re forced to compromise knowing the piece wasn’t exactly what you were looking for and unsure whether it will fit perfectly into your space.
Q: Why are people buying art for their homes?
Marcus: Adding art to your walls is one of the most transformative design elements of an interior style and when chosen thoughtfully, art can infuse a space with personality. It creates feelings and associations, giving instant kudos by adding colour, dimension and texture. Larger pieces give proportion and bring scale to a room, which can enhance a space. It’s not easy to find the perfect size, format and subject matter, but once you start it becomes addictive.
Q: How do you know if the art will suit your home?
Marcus: Whilst it’s sometimes difficult to envision how art might look or feel in a space, we offer an innovative and bespoke service in which clients can see their chosen art digitally hung. All you need to do is select your desired art, chose your preferred frame and size, email our team a photo of your selected room and you will receive a digital mock-up of how the art will fit and look. The art sizes, frames and print mediums are completely customizable to individual preferences. That way you can really take your time and refine your selection before deciding to hit the buy button.
Q: What kind of art does Art Absolutely choose?
Marcus: Our pieces are explicitly selected for their ability to effortlessly elevate spaces from functional into immersive experience, whilst keeping things stylish. We focus on photography and abstract art because those are styles we love. The whole collection can be browsed online in just a couple of minutes and can be filtered by what most people really care about: colour and subject matter.
Q: How does Art Absolutely source its artists?
Marcus: To source the highest international standard of art, we have a team of world-renowned creative advisors from around the globe whose work can be seen in celebrities’ homes, fashion shoots and luxury hotels. As many of the talented artists create original works which sell for substantial premiums, they sign onto the platform under a pseudonym.
We commission talented artists whose regular work includes enriching the decor of luxury hotels and restaurants, as well as creating custom art for A-list celebrity homes and produce visual stunning adverts for luxury brands. To keep things exclusive, we limit all editions to 100 or less.
Q: What quality are the prints?
Marcus: The production of the artwork is of the highest quality with all artwork printed in London using cutting-edge, Fine Art Trade Guild-accredited techniques which ensures stunning and long-lasting gallery quality prints; the same quality used in leading galleries and museums such as the British Museum.
Q: How can people prove the art’s authenticity?
Marcus: All pieces bought from Art Absolutely come with a Certificate of Authenticity which includes the embossed stamp, a unique ID and an edition number.
Q: Where are your clients based?
Marcus: The majority of our sales in UK but we are international too all our artists are from all over the world.
Q: Is Art Absolutely the new way to invest in art?
Marcus: It definitely is. We aim for outstanding quality and bespoke tailor-made pieces at attainable prices. One of the greatest investment decisions you make when buying art is deciding how to fill your precious wall space.
To discover more, visit: www.artabsolutely.com