The Macallan, together with its luxury automotive partner Bentley Motors, has revealed the remarkable vision and design of The Macallan Horizon, the inspirational and highly innovative limited edition single malt whisky. The Macallan Horizon will be the world’s first horizontal whisky, featuring a unique 180-degree twist when pouring and no standing base, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype.
The prototype of The Macallan Horizon, which will be available as a whisky product from summer 2023, fuses both traditional craftsmanship and innovative materials, with cutting edge technology to create an exclusive horizontal bottle design. It was visualised following extensive collaboration between The Macallan and Bentley Motors.
In homage to The Macallan’s acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies – The Macallan Horizon concept product incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.
Among them are recycled copper from the disused curiously small spirit stills which were located within The Macallan’s former Distillery; aluminium recovered from the Bentley Motors manufacturing process; recycled wood; recyclable glass and carbon neutral leather, locally sourced, and also used in the recently unveiled Bentley Mulliner grand tourer.
The Macallan and Bentley Motors launched their global brand partnership in July 2021. United by a dedication to craftsmanship, creativity, innovation and sustainability, both brands have committed to share learnings from their respective industries while continuing to pursue the uncompromised excellence.
The final component is the very special single malt whisky being created for The Macallan Horizon. The Macallan Master Whisky Maker Kirsteen Campbell developed the flavour profile for the whisky following a visit to Bentley Motors in Crewe, where she observed first hand their shared passion for creativity, craftsmanship and innovation.
Together, the six key materials, the majority of which have been sourced and produced locally in Scotland and the UK, form a unique concept that defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of the automotive world, pushing the boundaries and the art of the possible.
Jaume Ferras, Global Creative Director for The Macallan, comments: “Taking inspiration from the automotive industry, we are showcasing our creative vision and concept development of The Macallan Horizon, which is among the most unique projects we have embarked on in our almost 200-year history.”
Bentley’s Product and Lifestyle Design Manager, Chris Cooke, comments: “Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. It’s a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan’s innovation and recycled materials from both iconic British brands. In being both an object of beauty in itself and demonstrating such innovation, it’s a representation of what’s coming next from our partnership.”
Information on pricing and availability of The Macallan Horizon single malt whisky will be shared closer to its release on themacallan.com and bentleymotors.com
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All imagery courtesy of The Macallan / Bentley Motors.