From the team behind Sucre comes a new cocktail bar, Alma by Sucre. Based in the heart of Soho, the bar will be led by Tony Pescatori in the subterranean space beneath the highly successful Argentinian restaurant from Fernando Trocca. The newest addition to Soho’s nightlife scene has a progressive drinks menu, sound tracked to the rhythms of disco, funk and soul in a luxurious yet relaxed setting.
Tony Pescatori is a rare gem in the London bar scene with his appreciation of marrying old and new with such meticulous detail. He is also a brand educator and travels the world showcasing his expertise. He has assembled a superstar team full of LEGENDS at Alma by Sucre, each one of them utterly talented, kind, gracious and some of the best in the business. On behalf of these superstars, we caught up with Tony for a chat about Alma.
How has the London bar scene changed in the last ten years?
The London bar scene has undergone a significant transformation in recent years, showcasing a newfound appreciation for the use of fresh, seasonal, and locally sourced ingredients. From the emergence of contemporary cocktail bars and the revival of speakeasies to the rise of minimalist establishments, the city offers diverse options for discerning drinkers. A greater focus on sustainability and eco-friendliness has also become a defining characteristic of the London bar scene as venues look for ways to reduce their environmental impact. Of course, great entertainment remains a key part of the London bar experience, with live music and DJs becoming increasingly popular.
Tell us about your new cocktails and creations for Alma?
At Alma, we offer a unique and immersive cocktail experience through our four distinct categories: Tribal, Nature, Urban, and Lost Arts. Our drinks are inspired by world cultures, natural phenomena, the futuristic city, and revered arts and crafts. Each category showcases a different aspect of the world and is served in vessels that perfectly match the concept. From celebrating the vibrancy of Rio de Janeiro through our sparkling “Carioca” to paying homage to unique art forms in “Shibari”, our menu is designed to offer an unforgettable sensory experience. Whether you are looking for a touch of tradition or a glimpse into the future, Alma has something for everyone.
What about the entertainment at Alma?
We aim to provide a truly captivating and entertaining experience for our guests. Our venue is a destination for those seeking great drinks, live music, and DJ performances that evoke the spirit of the 70s. We host pop-up events, tastings, and other exciting experiences that keep our guests entertained and engaged. At Alma, we prioritise the enjoyment of our guests and our informal approach, delicious drinks, and exceptional food which all contribute to creating an atmosphere that is full of good vibes and positive emotions. Whether you’re looking to unwind with friends or dance the night away, Alma is the perfect destination.
Can sustainability in mixology ever become the norm?
Sustainability is a critical consideration in our industry. Although it’s true that no product can ever be entirely sustainable, the goal is to strive for a reduced environmental impact by minimising waste and preserving resources through a circular economy approach in the world of cocktail bars. By being conscious of this, we can make a positive impact while having our guests still indulge in world class cocktails.
If you could award a Michelin star for mixology right now, who would it be to and why?
I would give it to the team at Little Red Door in Paris. Their dedication to sustainability and commitment to using only local produce sourced from local farmers sets them apart in the mixology world. Their approach not only results in exceptional cocktails but also makes a positive impact on the environment. Little Red Door are a true leader in sustainable mixology and deserve recognition for these efforts.
What is the strangest drink order you have ever prepared?
The most unexpected cocktail I’ve ever crafted was a sweet Manhattan with an unconventional twist – a hint of smoky BBQ sauce and quickly shaken with ice, as requested by a distinguished gentleman from Kentucky with a striking moustache. Despite its unconventional nature, the end result was surprisingly palatable, and he was so pleased he left a generous £20 tip as a token of his appreciation.
What are your top tips for home bartenders?
For aspiring home bartenders, my top tips would be to never stop experimenting with flavours and ingredients, to invest in high-quality tools and glassware, and to master the basics of food pairing and kitchen techniques.
A great bartender pays attention to every aspect of a cocktail, from its aroma and colour to the emotions it evokes. To hone your skills, practice is key. Multitask and experiment with different recipes and techniques, and always aim to make your guests smile before anything else. With these tips in mind, you’ll be on your way to creating memorable and delicious cocktails at home.
To discover more, visit: Alma By Sucre
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All imagery courtesy of Alma London and Tony Pescatori.