The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies celebrating the brand’s commitment to natural colour and reflecting the influence of sherry seasoning.
The Macallan Colour Collection is a collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted. In his studio he created a unique set of designs which feature on the Colour Collection’s vibrant packaging and take centre stage in a campaign which showcases his signature collage style. A celebration was held in London for the collection launch with a private gallery viewing, showcasing the original art pieces that inspired the collection.
The Macallan Colour Collection, which is a global travel exclusive, comprises of five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum, to showcase the natural tones derived from maturation in The Macallan’s sherry seasoned oak casks.
Crafted to The Macallan Whisky Mastery Team’s exacting specifications, these sherry-seasoned oak casks are shipped to Scotland where they are filled with The Macallan’s signature rich and fruity new make spirit. Over time, spirit and wood interact to create a radiant natural colour. Sherry seasoned oak is the single greatest contributor to the natural colour, distinctive character, aromas, flavours, and outstanding quality of The Macallan’s single malts.
Crafted predominantly from sherry American oak casks, the Colour Collection includes a subtle touch of European oak to achieve a harmonious and beautifully balanced range of whiskies. A series of immersive art exhibitions celebrating The Macallan’s exclusive partnership with David Carson will take place in London, Shanghai, Dubai, Singapore and LA, allowing The Macallan community to be immersed in David’s creativity and experience the elements that inspired the Colour Collection.
The Macallan Colour Collection marks the return of age-statement whiskies to The Macallan’s global travel retail offering. The Collection also features a new visual identity inspired by the brand’s rich heritage and spiritual home, The Macallan Estate, and highlighting its intrinsic connection to nature.
The Colour Collection will be available in The Macallan Global Boutiques and in key airports and travel destinations around the world from September 2023.
To discover more, visit: themacallan.com
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All imagery courtesy of The Macallan.