Genesis has unveiled its first dedicated electric car, the GV60, a model that embodies the brand’s journey towards electrification. The vehicle also marks the beginning of a luxury brand line-up that interacts with the driver.
Setting a new standard for luxury electric car design
The GV60 is a high-performance electric car with a sleek and athletic coupé crossover utility vehicle (CUV) design that expands Genesis’ ‘Athletic Elegance’ design identity into the sustainable luxury space. Featuring the Two Line lamps, the front design perfectly complements the car’s refined and voluminous body. Iconic and instantly recognisable, the Two Line design is a symbol of Genesis cars.
The Genesis signature Crest Grille moves to a lower position to accommodate cooling requirements specific to the dedicated high performance electrified platform – a detail that highlights Genesis’ transition to the sustainable era. The GV60 features a clamshell hood, a single panel which combines the hood and fenders, creating a sleek impression. The car also comes with a new wing emblem on the hood. Decorated with the Guilloché pattern often seen in luxury watches, the thickness of the emblem has been reduced by nearly 80 percent compared to the previous one.
Luxurious and functional interior space with exclusive colours
The interior design of the GV60 takes on Genesis’ design ethos of the ‘Beauty of White Space’, while seeking to create a spacious and comfortable interior. At the same time, its floating architecture and unique details combine together to create a unique look.
The Crystal Sphere is one of the most compelling design elements of the GV60. It is not only an aesthetic element of the interior design, but it is also built to create an emotional connection between the driver and the car. When the car is turned off, the Crystal Sphere becomes the car’s mood lights, adding to the aesthetic of the driving experience. When the car is ready to drive, the sphere rotates and the shift-by-wire (SBW) appears, creating an indoor atmosphere of futuristic mobility.
To create a truly luxurious driving experience, various components in the GV60’s interior, including the Crystal Sphere, the horn cover, the door handles, and the side mirror controllers, are decorated with circular patterns.
Innovative technologies and interactive experiences
The GV60 is equipped with innovative technologies to provide a unique electric vehicle experience. Innovations such as Face Connect, Fingerprint Authentication System, Over-the-Air (OTA) Software Update (removing the need to update software at a service centre), and Digital Key 2 enable drivers to interact with their car.
Face Connect is a feature that allows the car to recognise the driver’s face to lock or unlock its doors without a key. Drivers only need to touch the door handle and show their face to the camera on the B-pillar. The feature can register two faces. The feature uses a Near Infra-Red (NIR) camera to provide accurate facial recognition under virtually any circumstances – including in the dark or when the weather is cloudy. It also leverages deep learning technology to improve accuracy.
Differentiated performance and premium electric car driving capability
The GV60 is Genesis’ first car to be built on the dedicated electrified platform known as Electric-Global Modular Platform (E-GMP), marking the brand’s move towards electrification. It is available in three models: a rear-wheel-drive model, an all-wheel-drive model, and a performance model with all-wheel-drive. Each model features a 77.4kWh battery, and the RWD model features a maximum driving range of 451km per charge.
For drivers who are looking for a more dynamic experience, the GV60 also features a Drift Mode. It provides athletic driving by optimising distribution of the driving power and braking system. On top of its dynamic performance, the GV60 also delivers refined and luxurious driving experiences.
The GV60 is the first model to feature electric-Active Sound Design (e-ASD). The system provides various virtual driving sounds through the speakers based on the driving mode, the car’s speed, and accelerator pedal data.
You can choose from three sounds: a ‘Futuristic’ sound that symbolises the direction of future mobility; a soft and sporty ‘G-Engine’ sound that’s based on engine noises; and an ‘E-Motor’ sound, which reimagines the car’s motor sounds. Drivers can explore detailed volume controls and pedal responses in the settings to customise their driving experience to suit their preferences. It also features Road Active Noise Control (ANC-R) technology to minimise noise and uses various sound-absorbing materials to achieve silence while driving.
New battery charging technology
The GV60 is the first model to feature a battery conditioning function that manages the battery’s temperature to ensure optimal conditions. Battery conditioning is a function that not only preheats to secure better performance when the battery temperature is low, but also shortens the amount of charging time by adjusting the battery temperature. By pairing with the infotainment system, it allows drivers to optimise battery conditions while searching for a fast-charging station on the navigation.
To make the GV60 more sustainable, various parts are created with eco-friendly and recycled materials. The seats, door armrests, console armrests, and crash pads are made with plant-based leather. The seat covers and door centre trims feature fabrics made with yarns extracted from recycled PET bottles and fishnets.
What about the buying process?
The core principle of the Genesis Difference is “we come to you” so you may never need to visit a dealer again. With home pick-up and delivery at every step, there is also a range of easy-to-use online tools. There is also a Genesis Personal Assistant, made up of dedicated staff from hospitality and retail sectors are on hand every step of the journey to
help the manage the buying and ownership experience and to give the customer back the biggest luxury of all, time.
The Five Year Care Plan also makes life hassle free with a five year warranty with unlimited mileage, five years of roadside assistance, five years of servicing (and courtesy cars) up to 50,000 miles and five years of maps and software updates.
Next generation infotainment system
The GV60 offers a smarter take on mobility with a cutting-edge infotainment system and various connected car services designed specifically for electric vehicles. The GV60 is the first Genesis model to apply a next-generation infotainment system and the first to feature a Bang & Olufsen sound system. Genesis collaborated with the world-class Danish audio company to develop a component for Hi-Res Audio output and offer the best luxury sound experience. With a tap of a finger, using Bang & Olufsen’s dedicated sound control interface, drivers and passengers can choose a sound mix for specific atmospheres encompassing four moods (Relax, Energetic, Bright, and Warm).
The 17 speakers complete the premium audio system. The aluminium grille that features Genesis’ G-Matrix pattern emphasises the car’s sophisticated design and maximises the sense of luxury. The Relaxation Comfort seats help the driver and front passenger feel comfortable while charging or parking the car. The Ergo Motion Seat with seven air pockets ensures extra comfort, especially for drivers.
Cutting-edge driver assistance systems and a robust body for enhanced safety
The GV60 offers a safe and convenient driving experience with advanced autonomous driving technology that is based on an active safety approach, as well as various driver assistance systems, protecting passengers from possible dangers both inside and outside of the car.
The Multi-Collision Brake (MCB) automatically activates the brake if the driver temporarily loses control of the car after a first collision. The Pre-Active Front Seat Belt protects passengers by fastening the seat belt in advance when encountering a dangerous situation. A total of eight airbags, including the centre side airbags in the front seats, have been provided as standard to ensure the safety of passengers.
To discover more, visit: www.genesis.com
View this post on Instagram
All imagery courtesy of Genesis.